Last year in the fourth quarter, apple's iPhone global intelligence mobile phone market sales remain in the lead. In the fierce competition with the iPhone, samsung (the Po) is how much its Android that can fight mobile phone manufacturer. The market analysts said, with dozens of Google (the Po) Android smart phones on the market in succession sales, people on the iPhone demand could be under control. But in October last year, apple introduced a new smartphone iPhone 4 S, apple by December 31 of the fourth quarter in global sold a record 37 million department iPhone, and samsung is the 36.5 million smartphone sales in second place, both in the global smartphone market share to 23.9% and 23.5%, respectively.
The American market research institutions IDC analysts ramon leah massey said: "for releasing new smartphone Android mobile phone manufacturer for, they need to be very brave to battle with the apple iPhone."
As the world's most potential of the mobile phone market, China mobile phone sales in the market for these mobile phone manufacturer is important, 2012, intelligent mobile phone manufacturer will be how to build its territory?
Apple is stressing China market
Apple iPhone sales growth, and the Chinese market demand is strong relationship. Apple said last year, on average, apple retail store traffic and China income is the highest in the world. However, both Beijing and Hong Kong, new product launches iPhone PinZao "scalpers snapping up, also let apple and ordinary consumers a break.
"Look at colleagues and friends, take the iPhone is not a few new products in mainland China, but not always, you will find a way to on other place to buy, or buy higher, as the company from apple here I know what call 'hunger marketing'." The Beijing some company staff ms dong to tell a reporter, she doesn't understand why apple so don't pay attention to the Chinese market, the Chinese mobile phone to apple is still an apple.
Apple CEO cook but think apple attach great importance to the Chinese market, and in the recent earnings conference call the emphasis on the idea. He thinks, the world's largest mobile phone market demand for the iPhone the big surprise. Cook said apple in today's China market input energy than other emerging markets, which is not to say that other market is lack of effort and attention, just less than apple said in today's China input.
For apple, it can get the iPhone sales except high profits, but also can through the users to download the application and profit. The latest figures show that last Christmas week, apple mobile and tablet computer application download number more than 1.2 billion times, and for the first time in a single week a number of more than 1 billion applications download record. Most online download from the United States, followed by the 99 million times from China.
Although cook claimed to further develop the Chinese market, but in the market, but apple people feel "discrimination". The launch of new products in the iPhone on schedule, as China's market is apple with the British virgin islands and the cayman islands and the three tied for fourth market, this and cook claims to the importance of the Chinese market completely false. Apple has long unintentionally to ignore the Chinese market, it is a marketing strategy.
As for apple really pay attention to the Chinese market, from apple's growth performance view is important, but the feeling of the user from China, it is not enough attention.
Smartphone not strategic mistakes
Early in October last year, SONY has announced that it will with 1.05 billion euro cash purchase the SONY Ericsson 50% stake, make it become the SONY wholly owned subsidiary, Ericsson will no longer take part in the terminal. This once been the speculation, "SONY Ericsson" the brand is will die? January 30,, media reports said, the European Union has approved the acquisition of SONY SONY Ericsson (hereinafter referred to as the "SONY Ericsson"), with the approval of the European Union, it also means that SONY will be in accordance with the original plan to complete the acquisition of all the steps.
In 2001, SONY Ericsson and SONY Ericsson founded the company, both sides each 50% equity stake. SONY is good at appearance design and hardware technology, and Ericsson is good at creating platform, two cooperation prospects once promising, but the joint venture company internal balance each other, also can become the biggest resistance of the decision.
In the judgment of the smart phone for, SONY Ericsson and nokia (the Po), obvious strategic mistakes. The function of the SONY Ericsson cellphone have been focused on the Symbian system, until 2009, SONY Ericsson mobile phone to in the first paragraph of the Android market, but because the MOTOROLA (the Po), HTC (the Po), and samsung companies in Android system earlier with the power, the SONY Ericsson's situation is very awkward.
Earlier, SONY CEO JinGe had said, foreign, SONY Ericsson will give up the race for the low end of the market, focus on smart phones production, and smart phones will be in wide range of Internet SONY consumer electronic product platform. SONY Ericsson company a source has revealed that the goal of SONY Ericsson has is to do in the world of Android first-hand machine brand. Europe and America and eastern before thinking is different, the opinions of the conflict will affect the company business development, after the acquisition, the company's decision and process will simplify, the company to market changes reaction will be more quickly. This personage thinks, SONY's acquisition of the development of the cause of SONY cell phone will have a positive effect "after all the SONY brand better".
This personage also said that at present SONY Ericsson employees common worry, the company was the acquisition, the transformation of enterprise culture and the change of the individual treatment, the part of the people because of fears that the change, has quit. "The joint venture company period, the company enterprise culture partial euramerican style, be SONY acquisition, enterprise culture after will become Japanese enterprise style. And personal treatment problems, many people worry that the new employment contract signed after treatment can reduce."
Although the acquisition goal was very clear, but given the SONY Ericsson mobile phone market in the position, market research firm Gartner analyst padilla · wikipedia think: "spectacular content is SONY realize with the Android mobile phone manufacturer differentiation edge tool. At least content can be a competent for SONY rivals." SONY Ericsson insiders analysis, SONY will still based on their own strengths to occupy the market gradually, SONY music and games in with the advantage, might be smart phones and tablet computer, laptop computers, TV together as a channel, integration content resources, but straighten out all this takes time.
Many manufacturers give up "machine sea" tactics
Interval soon out new fund, this is Android camp a lot of mobile phone brand help city magic weapons, although can continue to attract consumers' attention, but it also led to the manufacturer must keep fine-tuning products and the toes. A New Year, MOTOROLA, HTC, RIM and other smart mobile phone manufacturer is likely to adjust the strategy, reduce the number of mobile phone model released every year, in turn, will the resources and marketing focus on fixed model on the mobile phone.
HTC charge in U.K. accept media interviews that, they will give up this year "machine sea" tactics, no longer with much win, is to focus on the hardware configuration and appearance design, etc. This also means that, the research and development of mobile phone HTC will put in the first place, to launch the classic model.
The appearance of smart phones and configuration is very important, but the quality is more important. Smart phone makers see apple and samsung by concentrating on a or a flagship phone system expanded our market share and the lead. Apple a version of the iPhone single quarter sales can reach 30 million in the samsung Galaxy S II intelligence cell phone also succeeded in six months were sold 10 million department.
In the China market, some manufacturers give up "machine sea" tactics, may affect the purchase of the university student group. "College students use HTC, MOTOROLA, the number of mobile phone is more, is mainly because the price of an apple is higher, relatively speaking, HTC, samsung and other brand model is more, the price also is relatively cheap." In the school university ginger Chinese fir worry, if mobile phone manufacturer focus on a or a flagship brand of mobile phones, will not make smart phones get higher prices?
The personage inside course of study thinks, the manufacturer to give up "machine sea" tactics not only helps to intelligent mobile phone manufacturer save development and marketing costs, and can make the supply chain of the manufacturer is in manufacturing scale expansion in better control, raw materials and transportation. However, due to the brand mobile phone manufacturer launch model reduction in the number of cellphone manufacturer of original design between competition will be more intense.
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