This time, leading role is WangXueGong. "King of Formosa" of prominent background, and international giant one by one to come to grips 20 years and few losses experience, one organizes the HTC (the Po) in 2011 to $33.8 billion market value beyond nokia (the Po) ($32.84 billion) of achievement, she and her husband ChenWenQi net worth at $6.8 billion in to defeat "global generation of labor" king of the foxconn traveling to be the new President of group of "Taiwan's richest man," aura, enough to prop up a plot to ups and downs of the giants masterpiece.
She HTC rule, now is Taiwan science and technology industry might be expected of a new star. The background of the foundry enterprises in the transformation of the way of the brand, compared with other enterprise Taiwan, already very smoothly, and later chance occurrences, in the smartphone operating system in the war, as the main representative Google and apple flag-bearer against. Finally, in the United States last year on the smart cellphone market head of the current campaign.
If this picture period, but it is also a "inspirational" version of the story.
Things of course not so simple, especially in the smartphone era--and WangXueGong HTC and the battle, once is Steve jobs of apple, and South Korea lee's family samsung (the Po).
Even if god the same jobs away, apple didn't intend to let go of HTC. On dec. 20, 2011, the United States international trade commission (ITC) make a judgment: HTC apple iPhone that infringe upon a patent. In fact, since last year, between the two giants of the patent war is spread constantly.
In addition to patent war besides, 2011 in the fourth quarter of falling sales HTC, is expected to continue to weak sales in the first quarter of this year. The stock market performance can be used to describe the roller coaster in April 2011, the market value the HTC nokia, just seven months later, share price fall into 6.
Is not surprising. Many of the advantages of HTC derived from it's fast one step, including the earliest and Google establish close relationship with the earliest and on the American market products LTE occupation. But the current crisis warning signs show that the starter advantage brings "the window period" in gradually disappear. Enemy apple and samsung assault on it, through the implementation of the patent and upstream pressure in high-end smart cellphone market HTC frustration obvious, led directly to the 2011 quarter revenue drop quickly. And in 2012, at more of the cost control of mobile phone manufacturer will vigorously into this market, to high-end models form pressure, the products focus on high-end, brand influence as the apple and HTC is the most important.
Thus, market to see failure HTC voice everywhere. More worryingly, see failure can't along with the new models on the market and the HTC stop, this kind of see failure is actually in the mobile phone industry hardware manufacturer's long-term see failure. Following Google since then, a large number of Internet and content services began to focus on intelligent terminal, in order to better promotion services and content, they choose cooperation way or out of the low prices end with this model of amazon (the Po) has been considered as the apple of silicon valley after another big giant.
Now, smart cellphone market overshadowed by two big giant apple and samsung, has its unique and not be reproduced the business model. In addition to apples "software + hardware + service" mode, and samsung go vertical integration of industry chain mode, other hardware manufacturers is hard to see the real crack problem to the law, this or will cause them eventually decline or be on edge.
HTC rising stars, are obviously can't reproduce this two patterns.
Not the kui as Taiwan business WangYongQing legend of the female, the chairman WangXueGong HTC this opportunity, even in this suspicion, she set the bigger HTC goal--to become the world first.
To achieve this goal, across two way to moat. One, from industrial background look, as newcomers HTC, need to be in a strong resistance for the breach; Second, how to maintain and expand as Taiwan's first generation of labor enterprise successful transformation of do the value of the brand.
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