Four-day 2012 Mobile World Congress (Mobile World Congress, hereinafter referred to as the "MWC) held yesterday in Barcelona, Spain.
This year's conference MWC "define the mobile communication" as the theme, including samsung (the Po), LG, HTC, MOTOROLA (the Po), nokia (the Po), such as huawei, a large number of cellphone manufacturers will bring its latest products. Like Microsoft and operators close cooperation, and the new launch Windows smartphone. Nokia also unwilling fall behind, stories that nokia will release the new products, on the invitation only write "Barcelona's adventure", media speculation will be tablet computer.
Britain's "daily telegraph" web site KanWen said yesterday, in this year's mobile world congress in Barcelona, mobile communications industry will appear 3 big trends, respectively for mobile payment, Google andros platform of rapid development, and mobile service of family.
Mobile payment
Many companies has launched mobile payment services to help users to mobile phones substitute bank card. Barclaycard, Visa and Google are involved in this market, and it was a market that has great development potential. Earlier this month, the Barclaycard launched Pinglt applications, cellphone and bank account directly bind together.
Mobile payment can also and coupons together, and help service provider for consumer consumption of real-time information. Mobile operators have been introduced the Nice Orange system, and in the light of the UK users introduced a Quick Tap Treats feedback project. The personage inside course of study thinks, the industry's biggest challenge is, how to persuade users to give up the use of credit CARDS and cash.
Andros boom
In this year's MWC, almost all of the important product release will be based on Google andros platform. Only Microsoft and nokia with a different mobile platform, but they share of the market is still very low. Many analysts began to focus on mobile operators and platform between manufacturers of conflict. As Google acquisition MOTOROLA mobile transactions completed, the outside world will focus on whether Google will be modelled on the apple ways of development, as well as developing software and hardware.
Google executive chairman Eric Schmidt (Eric Schmidt) will be in on the lecture. CCS Insight analyst Ben Wood (Ben Wood) expected, schmidt will not to address the MOTOROLA mobile news. However, even if Google to manufacture its own mobile devices, apple do not worried.
Mobile service of family
The MWC on a hot spot of concern will be the communication between machine and machine, such as mobile phones and the interaction between the security system. This will bring more complex automation, the user can use application future perhaps to open the lamp of his home. Simply be smart phones, home appliances and other control TV equipment. The audience will be in the mobile world congress see this trend, and apple and Google no doubt are crucial in this field.
MOTOROLA mobile is very concerned about this field, so Google acquisition MOTOROLA mobile comply with the company's "family Android" strategy. Google this strategy will initially be provide streaming media music service, and the next step will be more complex. MWC release on cellphone may not be very important, and the mobile communication industry in the future will to a user's whole life.
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