SONY announced on Sunday to tap into intelligent mobile phone market, released the first paragraph SONY own brand of smart cellphones. But SONY warned that the company will not be like the transformation brand restructuring so quickly.
Flat well lady (Kazuo Hirai) on April 1 to replace Howard, JinGe (Howard Stringer) as SONY's new CEO. Flat well lady said, although management changes have already won the support, but "to everyone who be responsible for clear which job", but also cost a struggle.
Well in Barcelona flat at the mobile world congress communication (hereinafter referred to as "MWC") on an interview: "to the outside world in April 1, we come up with a solution to the company all the problems with the current plan is looking forward. But we won't have this solution." SONY's previous release performance warning, is expected to this fiscal year will losses of $2.9 billion, it will be the fourth consecutive year of losses.
Financial situation is not good let flat well under lady from investors and rating agencies pressure, they asked for flat well quickly to SONY monogamy bleeding and reverse the decline of performance of the company is flagging. Flat well in meeting the MWC released two models of SONY own brand new Android smart phone: Xperia P and Xperia U.
SONY announced last October, will purchase Ericsson held SONY Ericsson (the Po) 50% of the shares. The deal has February 16 finish, SONY Ericsson into SONY wholly owned subsidiaries, and changed its name to SONY's mobile communications, Albert nord's (Bert Nordberg) served as President and CEO. Bloomberg nord from 2009 to and acted as SONY Ericsson CEO.
Nordic's peace well lady are stressed that they will be in Barcelona transfer an important message that SONY to return to smartphone business. Flat well lady also said SONY mobile communication will be fully integrated into the SONY's. He said: "SONY mobile communication with SONY's other company must keep the same step. It may be an independent company entities, but our operation and collaborative approach must be transparent and seamless, make them like a company."
Well lady also specifically mentioned flat Sony's PlayStation and other game product is responsible for the Sony Computer Entertainment business (Sony Computer Entertainment). SONY computer entertainment although is an independent entity, but SONY in discussing products and unified user experience, will give consideration to, all business, SONY computer entertainment is no exception.
He said: "I imagine a SONY mobile communication also in this way operation." Flat well lady says, in order to achieve this goal, related is already underway, but he did not give details.
Flat well lady said, he had identified SONY future focus on four developing pillar, or core business digital imaging and games; Will move equipment and SONY, content and services other technology in integration; Turn the TV business got into trouble in games; Vigorously develop medical equipment for new business.
Nordic's peace all think well lady, SONY Ericsson and hold the same shares is SONY Ericsson won't run smoothly important reasons, this kind of equity structure cause decision speed and the pace of the slowdown in the market. Nordic sulzberger said: "each 50% equity practice brings problems. We will never take this pattern."
Flat well lady said, SONY's priority is have a number of smart cellphone products, and ensure that they are operators and cooperation "as soon as possible to the user hand". Nordic sulzberger said: "this is a competitive and dynamic industry. In this industry, each week is a new era, each competitor will be announced the launch of new products, so is very competitive."
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