Tuesday, January 31, 2012

The report shows the function mobile phone margins above intermediate smartphone

A new report shows that a $40 nokia (the Po) functional  cellphone profits even higher than a $200 of SONY Ericsson Android smart phones.
The report showed that in 2011, the fourth quarter, global smartphone shipments year-on-year growth of more than 50%. The traditional functional cell phone (Feature phone) shipments continue to slide, but 2012 shipments will still close to 1 billion department.
For the last 3 years, most of the cell phone manufacturers have quit functional mobile phone market, only nokia and some Asian "white card" mobile phone manufacturer hold your position. In functional mobile phone market, nokia's operating profit margins of 13%. Nokia a $40 functional mobile phone profits even higher than SONY Ericsson a $200 Android smart phones.
Leading a dwindling mobile phone market and not long-term strategy, but it will give the nokia more time to make a feasible low-end smart cellphone strategy.
At present, MOTOROLA (the Po) mobile, SONY, HTC (the Po), LG and other cell phone manufacturers are aimed at high-end smartphone business. But the market is apple and samsung (the Po) dominated, so these manufacturers in the fourth quarter of last year performance is not satisfactory.
Last year in the fourth quarter, samsung mobile phone shipments to more than 3500 department. But MOTOROLA mobile fourth quarter net revenue mobile equipment department for 2.5 billion us dollars, up 5%, but operating losses of $70 million.
SONY Ericsson mobile phone fourth quarter revenue fell 20% year-on-year, pre-tax loss of 250 million euros ($330 million). Even if the cell phone shipments last year in HTC in November and December, also have declined. An irony is, nokia functional cellphone unit, last year in the fourth JiYing wealth but annulus comparing the growth of 5%

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