Blackberry (the Po) mobile phone manufacturer RIM (RIMM) announced on Wednesday that the part has smart phone models in India have cut the price of as much as 27% to jumpstart the the world's second largest mobile phone market sales.
India is currently only a few RIM growth one of the market, the company is faced with the apple iPhone and Android mobile phone from the fierce competition.
RIM said, the price cut involves four of smart phones, including entry-level Curve 8520, the latter is the most popular of the India market intelligence type, cut prices for 18%, to 8999 rupees ($180); Torch 9860 models the price by 26.7%, to 21990 rupees. Two two models of price cut machine is Curve 9360 and Curve 9380.
RIM India Sunil Dutt business managing director, said the four section type constitute the company's Indian sales of about 60%, the blackberry in local young people are very popular.
According to India CyberMedia Research estimates that RIM India smart phones occupy 15% market share, ranking third, behind nokia (the Po) of 38%, and samsung (the Po) of 28%.
Smart phones currently accounts for 6% of the total sales in the Indian mobile phone, local mobile phone users is very sensitive to prices, most people only used to make a phone call and mobile phone text messages. However, the market is growing rapidly, mobile phone last year total sales rose 87% to 11.2 million department.
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