On March 2, news, cast in selling iPhone 4 S eve, China telecom (the Po) introduced to a new Young users brand TianYi "fly Young", it is reported, this is also the Chinese telecom for iPhone 4 S users an important, China telecom hope iPhone 4 S will to Young fashion user outspread, and no longer just high-end users.
Brand new fighting dynamic zone
March 1,, China telecom released its launch "fly Young" Young brand, especially for Young fashion user groups. According to the view of China telecom, China mobile phone market, between the ages of 21-30, 70.5% share of the user. "Fly Young" Young brand it is was born, is China telecom future for Young user important tool.
In fact, with the arrival of the era of 3 G, smart phones by students to become the most popular mobile terminal group, one of the young college students give priority to users will be locked for 3 G smartphone potential consumer groups and the future of the mainstream consumer groups.
Obviously, 3 G era, young main consumption group market three operators is a battleground. And in this market segment operators of the competition strategy have change. And before the price of pure and FuWuZhan routines different, operators have changed divergency route, use of their own advantages, and actively individualistic brand drive sales policy.
Therefore, China telecom also aimed at Young users launch "fly Young" Young brand and China mobile (the Po) move feeling to state to compete.
Telecom version of the iPhone 4 S hope to attract young users
Investigation shows, in China's iPhone users, 70.5% of the age distribution in the 18-30 years old between, the average age at about 28 years old, and, apple iPhone users, 55.6% have bachelor degree or above. Therefore, China telecom's iPhone 4 S will vigorously expanded to young users. In addition to network covers the absolute superiority, China telecom's iPhone 4 S fees and package in the price, as an advantage, the preferential benefit, introductory packages only 49 yuan package, as it happens and young the needs of the users are identical with each other.
China telecom will be announced in early March 9 will begin to iPhone 4 S open to booking, cast in the iPhone 4 S before open to booking, China telecom launch "fly Young" Young brand, are obviously can't time points so coincidence.
The industry estimates, China's iPhone users should have more than 12 million homes, but because the iPhone before the price, making a high-end users and main iPhone fashionable white-collar's exclusive mobile phone, but in fact, with the development of smart phones, young people want to use the iPhone proportion more and more high, analysts pointed out that with smart cellphones to rapidly promote the ability of the video entertainment and social change functions strengthened, is expected to future 1-2 years, 20-30 young users will also in intelligent user groups at an advantage, but with a significant portion of the young users to demand iPhone. (
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