Economic observer: we need four nuclear cell phone

"36 million!"

Finally a reporter dared shouted 1, even he was sorry to owe the QianShen, because for a cell phone camera pixels for, this sounds like a crazy Numbers. But it apparently not guess nokia (the Po) CEO has come the roper, he smiled, "41 million." Voice from his mouth slowly out, full of people suddenly was stunned, this is so cool! News and then spread through the whole exhibition hall, the reporter FenYong but go to, the hope in the first time about this crazy things, and this should be the main character of the Lumia 900 was embarrassed in the deep end.

But that afternoon, public opinion will calm down, the industry started thinking about a problem, "do we really need this 41 million pixels?"

This is actually a very awkward question, but in 2012 the MWC (mobile world congress), the similar questions and lots more. A great technology elements of the birth of the really people crazy, but no doubt hardware development speed seems disconnected with the whole industry chain. A simple contrast, in 2011, MWC keywords or dual-core and 8 million pixel camera, and by this year, four nuclear is no longer a fresh topic, even more than 41 million pixels peak last year four times as much. But we still in use of communication network is not good, even 3 G are not enough popularization, lie in our mobile phone screen applications, is still the old faces.

This is the reality. The past 20 years, we had a technology as the main driving force of the era, as the chain of derivatives are not consciously around "Wintel alliance" spread shop. Speed and stability evaluation system is the most important in two dimensions, and almost all of the business model looks so drab, even create lots of myth of the Internet. Now the big different, we talk about the content, service, and the user experience. Therefore, smart manufacturer never is the creator of the technology, but it is the understanding of its connotation.

This seems to be very fatigued. After all, things don't like experience the technical parameters, can use a standard to measure. But it cannot be denied that the technology to be loyal to the life of, any disconnection between will appear out of date.

With four nuclear as an example. Huawei, zte, HTC, LG, etc are in the MWC introduced a four nuclear products, in addition to huawei is to use the research and development K3V2 haisi his chip outside, a few other are in the Tegra 3 with the cargo. This looks very beautiful, because in multitasking, customers will receive a few times as many as in the speed of cellphone mononuclear. But in return, you need to be at the same time making more energy consumption. "Except to put in my pocket as a heating use, otherwise don't need four nuclear cell phone." Has the roper once such four nuclear problem of irony should. Microsoft Windows Phone department of a director also said they launch, working with nokia Phone don't even dual-core can smoothly to run the program, the four processors competition is a "very funny thing". Just finished the operation of the independent SONY moving, resolutely to four nuclear said the No ", "the application program is still in less than four processors, and battery life is so high consumption could not support. SONY to mature technology will only consider launched four nuclear smartphone." SONY mobile product marketing manager Stephen Sneeden said so.

Whether that is a not convincing? After all, more mobile Internet age is opponents of the frustrated. Let's first look out ARM Cortex A15 architecture, this should be a technology evolution is normal path.

This is at present the manufacturers of realised chip architecture, its train of thought is very simple, ensure performance, and on the basis of power consumption and heat and cost budget of strong scalability, and its initial appearance is dual-core. This is actually two different rhythm, is only a year and appear only dual-core "die", and the size of the space to ascend may not clear. But the key is, based on the core of the dual-core application even to now have not appear, is skip.

Part of IT companies still in use "the PC era" logic to present the market of reasoning, but actually look at apple and amazon (the Po), the two companies' incompetent in the hardware and the content is between found a reasonable balance point. Apple products as hardware performance early samsung (the Po) these manufacturers, let alone the amazon Kindle Fire, but they really did it and the industrial chain of integration. Apple look is a IT companies, but in fact IT has become a platform and service provider.

So, how to define his IT companies in the position of the industrial chain, and even decide the whole industry chain development direction of the article, because all kinds of terminal is all content services exports, and then only in the middle reaches of the industrial chain them, just a chance to contact consumers and the manufacturers. IT companies like a "buy a hand", have a lot of technical elements together, has good can easily please consumers, and have the potential to like four nuclear mobile phone that and sacrifice the most essential standby time.

In fact, those who use the prescient firms have started to change. Such as HTC, although also configuration four nuclear, but its CEO ZhouYongMing in conference didn't mention a word, he said more it is to understand the way of life of HTC, "people always hope with photos to record the now, but can't imagine a second only to the function of the phone (refers to photographic function), but no manufacturer really to do it well." In his presentation, a pile of young people taking photos of each other, and then share to friends. Even if is such as camera state can take photographs of such technology innovation, and put it into the HTC a family gathering display. And in the next day nokia conference, 41 million pixels of the camera to present the way is still a series of photos contrast effect. "This year I biggest feeling is smart phones must be going and life has contact, the combination of now is just the tip of the iceberg, I hope I can help people reduce the enterprise in the life of the complete." HTC WangXueGong chairman told the reporter, "we are not selling mobile phones, but sell in life." Therefore, to her admiration of life, is to Note of the interpretation of the samsung way: it invited a group of painter, Note to the exhibition with portrait, then print out to them, "also had a pen, the promotion Flyer is very hard way."

In the MWC, more and more manufacturers show region can be divided into "office", "games", "social" and life related to the content area, rather than abruptly "computer area" and "cellphone" area. This is a consciousness on the small change, but the current congress and the slogan "define communication" compared with, this is only a beginning.